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HAIDY FRANCIS

  • Welcome
  • Work
  • Experience
  • Design Thinking
  • Contact

Learn and Support Center

The goal was to deliver a modern way of supporting our customers with product support. This was a collaboration effort between the UXD team and Customer Happiness. I was lead UX/UI designer on this project. I also worked with the User Enablement team to ensure the experience coming from within products to this site was seamless. Customers can now come to one place and get all the help they need for their product without picking up a phone. 

Credit Risk Personas

As our company embarked on redesigning our flagship product it was important to the business that we take a completely outside-in approach. That's where my UXD team brought in a Design-thinking strategy. The first thing we did was interview over 30 current and non-customers globally. We also dug through piles of old research and created personas that we distributed to all the teams to influence their thought process. Anytime they thought about a feature we made sure they had our users in mind. 

Dun & Bradstreet Credit Intelligence Solution

The goal was to build a global credit risk solution in the cloud leveraging our newly acquired cloud platform. We started with discovery interviews with users globally. The global product team flew down to Austin for a 3 day HCD workshop lead by myself and the UXD team. We brainstormed, sketched and set high-level milestones for the next 60 days. We started flying back and forth from Vancouver to Austin to create a clickable prototype. We shared our progress with customers and gained validation and feedback about what we were building. The new DNBi will launch January 2016.

D&B Mobile Connect

We worked with our mobile strategist to create a native iPhone app targeting the Field Sales Rep persona. We started with a 2 day Human Centered Design workshop and included folks from several departments. In 30 days we interviewed 22 users, designed a high-fidelity prototype and lead 2 HCD workshops. My role in this project was to provide UX direction, lead HCD workshops and introduce design sprints into the process. 

Prototype: https://invis.io/9D33DA9AX

Dun & Bradstreet Product Design

With over 300+ products in Dun & Brandstreets' portfolio, and the launch of the new brand, we were tasked with updating all the major products. It was evident that we needed some standards. We set out to create a Product Design System. We are currently launching this globally Dec 2015. We not only created a standard across all products, but we put code behind it using and customizing the Bootstrap framework. 

Supply Risk Manager

I completed a discovery phase with current usage statistics and the existing site to determine a user flow. I worked close with a cross-functional team to brainstorm and sketch out ideas on all the core screens. We talked to 10 users and received valuable feedback. We introduced new features based on all the research and significantly improved the usability across the application. We also gave the product a face lift and introduced data visualizations. As I continued to monitor the product, we saw the need to bring in a product tour to help users during their first time experience.

Business Directory

With Global Directory the UXD team had a great opportunity to take an existing product, understand how its users interact with the product and make significant improvements to the experience through improved usability and design. I was lead UX designer on this project, which meant I set the overall vision and had very talented Sr. UX designers finish the work. I continued to lead the direction for this product. This product is still in development and will be launching at the end of 2016

Powerhouse Management

Giganews is the world leading Usenet provider. I was responsible for creating the UX/UI and visual design for control panels, iPad screens and product pages within the Giganews environment. I worked closely with product managers and front-end developers to iterate on designs to create the right level of experience for our users. 

PK Interactive

As Creative Director and employee number 3, I created all the branding material. This was a super fun project. I also did this for our clients, Steve Harvey, Nephew Tommy and Dr. Laura. I lead a team of web designers and developers before the company closed it's doors after 1.5 years. 

The Planet

I worked on all the collateral and trade show graphics for The Planet. I art directed all photography, produced all the graphics and was responsible for print production. I also created t-shirts and promotional products for all shows. I was able to create a superhero campaign that ran for 6 months. 

Vacation Publications

At Vacations Publications, I was responsible for laying out all editorial content into layouts that would entice the reader to want to take a vacation and book through our travel agency. With no budget for photos, I had to be very creative and maintain a good relationship with many visitor bureaus. 

Learn and Support Center

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Credit Risk Personas

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Dun & Bradstreet Credit Intelligence Solution

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D&B Mobile Connect

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Dun & Bradstreet Product Design

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Supply Risk Manager

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Business Directory

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Powerhouse Management

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PK Interactive

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The Planet

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Vacation Publications

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Copyright © 2017 Haidy Francis