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HAIDY FRANCIS

  • Welcome
  • Work
  • Experience
  • Design Thinking
  • Contact

IBM Design

Senior Design Manager - Cyber Security   |   2016-Present

I mentor and manage 25 product designer across the globe. I work with my executives on the strategy of our product suite to align the business with market needs and user expectations.  I’ve been able to influence and change the way we approach product design within my division by implementing new processes and improve the design to development gap. I am also very active within the IBM Design community by mentoring designer outside of my division and speaking at various conferences.  


Dun & Bradstreet

Director of Global User Experience Design  |  2013-2015 

I led and managed a team of 12 product designers. I worked close with my team to create exceptional user experiences for over 10+ in-house products in the B2B space. My biggest accomplishment was changing the way we built products by introducing Design-Thinking. I was able to grow the UX team by 110% over 3 years. I implemented new processes, and scaled the design practice by leading Human-Centered Design workshops globally, which helped facilitate collaboration and innovation.


Dun & Bradstreet

Lead UX Designer  |  2012-2013

I was responsible for reviewing all UX Designs before they were sent to the client. I provided feedback and lead brainstorming sessions with various teams to find the best solution for the user. I user tested, wireframed, created clickable prototypes and visual design for 2 global products.

 


Powerhouse Management

Senior UX Designer  |  2011 - 2012 

I collaborated with a team of designers to work on multiple website properties in the B2C and B2B space. My primary focus was designing the UX/UI for admin panels and mobile apps. Some of the brands I updated on a daily basis were: Giganews.com, Goldenfrog.com, Datafoundry.com and Supernews.com.com


PK Interactive

Creative Director  |  2010 - 2011            

I established and implemented compliance to brands with corporate standards for PKi and clients. Collaborated with CEO and Directors to complete multi-phase projects within budget. Delivered robust, focused design concepts across multiple platforms. Directed and managed a team of graphic/web designers. Analyzed metric’s to increase web traffic, brand presence and development of social media outlets.


The Planet / Softlayer

Senior Graphic/Web Designer   |  2009 - 2010

I collaborated with Marketing, PR and Web Development teams to foster artwork for marketing initiatives. Conceived eye-catching trade show graphics, fun yet functional promotional items, introduced creative graphic solutions for customer-facing publicity campaigns and conspired with the web team to redesign The Planet website. Art directed photo shoots for our data centers, budget, travel and scheduling.


Vacation Publications

Graphic Designer  |  2006 - 2009

I worked closely with art director, publisher, editors and editorial assistants to produce Where to Retire, Travel 50 and Beyond and Vacations magazine. Managed, art direction, maintained budgets and hired photographers for Where To Retire photo shoots. 


TES

Graphic Designer   |  2004-2006

 

Education

The Art Institute of Houston
AAS, Graphic Design - 2004

University of Houston

Training 

IBM
IBM Design Thinking

UT Austin
Communicate with Candor, Compassion, and Confidence.

LUMA Institute
Human-Centered Design  

Passions

Design Leadership
UX Design
Visual Design
Interaction Design

Methods

Design Thinking
Agile  

Copyright © 2017 Haidy Francis